Regardless of the size or type of organization you run, look at the creation of a social media policy as another tool for running a successful business or nonprofit. Not only will having a clear policy in place limit the risk of a negative experience online, on the positive side, it can improve work efficiency and ultimately help create a more effective way of utilizing social media to grow and support your mission.read more
Increase Audience Engagement and Turn Fans Into Clients by Showcasing Your Personality in Your Marketing
People are more likely to hire a business they know, like and trust, but how are you building that type of relationship with your audience? One way is to educate your audience to showcase your expertise in your field. But have you considered getting more...read more
Small Business Spotlight- How a Mother-Daughter Team Created a Business with Four Hands and Two Hearts
I first met Brittany in a Facebook Group we both belong to. One of the post prompts for the day was to introduce your business and leave a link to either your Facebook page or website. I make it a habit to scroll through such posts and get to know the other members...read more
Have you ever watched someone do an "unboxing" on YouTube, Facebook Live or Instagram and thought "That looks like fun!"? Well I always did, but I could never find a subscription box service that "spoke to me". Until I met Kayla Pickrell of Designs By Kayla and the...read more
When marketing your business online, consistency is important. Not only do you need to publish content consistently, but the message needs to be consistent—across all the platforms where you’re publishing.
Oh, great! I’ll just copy and paste from my blog to my email to my social post. And then I’ll read my blog post on my YouTube channel and Facebook Lives!
Hold up! Not so fast!
There are few things in life that are truly “one size fits all.” And your brand photographer is most definitely not one of those things. Just like hiring a business coach or buying a pair of shoes, you need to find a photographer that fits both you and what you need...read more
Are you ready to clean up your marketing? Spring has sprung and spring cleaning isn't just for your closets, it's also the perfect time to take a look at your current marketing strategy. The second quarter has begun and in order to grow you'll need to evaluate...read more
Summer is winding down and before you know it we'll be starting the 4th Quarter of 2015! It seems like just yesterday I was wishing you all a prosperous New Year. We're looking forward to finishing the year out strong with even more new services (don't forget to...read more