Content Consistency: Messaging Across Multiple Platforms

Content Consistency: Messaging Across Multiple Platforms

When marketing your business online, consistency is important. Not only do you need to publish content consistently, but the message needs to be consistent—across all the platforms where you’re publishing.
Oh, great! I’ll just copy and paste from my blog to my email to my social post. And then I’ll read my blog post on my YouTube channel and Facebook Lives!
Hold up! Not so fast!

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